Reach
TikTok’s reach potential is unmatched. It is an opportunity to connect with current and potential customers.
Brand Lift
TikTok’s studies have consistently shown impressive increases in brand lift among consumers.
Interest
The algorithm will show specific content to those more likely to be interested and interact, qualifying the audience for brands’ content.
Un-duplicated audience
TikTok has attracted an audience that is not on other platforms allowing for unique reach.
Creativity
TikTok prospers on quirky content that typically wouldn’t work on any other platform. Brands can use this as a chance to test the most daring ideas.